Egyptian Blue Lotus
A calming botanical known for its soothing scent and antioxidant properties, it helps de-stress skin and reduce redness after cleansing.
CalmingAntioxident
Purifying Foaming Cleanser
Foaming cleanser for a deep cleanse
FRESH AF
More Info
Meet your skin’s deep clean dream.
This creamy foaming cleanser eliminates impurities, excess oil, and makeup residue while protecting against pollution. Infused with
-
Egyptian blue lotus to support your skin’s moisture barrier and refine texture
- White lily to nourish, rejuvenate, and brighten.
The result? Skin that feels clean, soft, and glowing—never stripped.
Shelf life: Use before 18 Months
Meet your skin’s deep clean dream.
This creamy foaming cleanser eliminates impurities, excess oil, and makeup residue while protecting against pollution. Infused with
-
Egyptian blue lotus to support your skin’s moisture barrier and refine texture
- White lily to nourish, rejuvenate, and brighten.
The result? Skin that feels clean, soft, and glowing—never stripped.
Shelf life: Use before 18 Months
Regular price
₹270
Regular price
₹300
Sale price
₹270
Unit price
per
Inclusive of all taxes
Application
How to Apply
Wet your face with lukewarm water.
Take a small amount and massage between your palms.
Work it over your face in gentle circles into a creamy foam.
Rinse well and pat dry.
When to Apply
Morning and night.
Morning: wash → Glow → sunscreen.
Night: wash off the day, then the rest of your routine.
Use daily.
Benefits
A deep clean that never leaves you tight.
Most cleansers strip your skin to feel "clean." That squeaky-tight feeling is actually damage. Fresh AF cleans deep while keeping your skin happy.
1. It melts away the day
A creamy foam that lifts off oil, makeup, sunscreen and dirt without scrubbing or stripping.
2. It respects your skin barrier
Gentle on your skin's protective layer, so skin feels soft and comfortable after — never tight or squeaky.
3. It keeps oil and shine in check
Niacinamide helps control excess oil, so your skin stays fresh and less shiny through the day.
4. It brightens as it cleans
Blue Lotus and White Lily leave skin looking brighter, smoother and glowier from the very first wash.
The result: properly clean, soft, bright skin — no tightness, no stripped feeling.
Ingredients
Blue Lotus — leaves skin looking brighter, smoother and glowier from the very first wash.
White Lily — leaves skin looking brighter, smoother and glowier from the very first wash.
Niacinamide — helps control excess oil, so your skin stays fresh and less shiny through the day.
Allantoin — helps keep skin soft and comfortable while cleansing.
Is It Safe?
Dermatologically tested
Clinically tested
Non-irritant — 100% reported no itching, irritation, discomfort or burning
Free from sulphates, parabens, phthalates and formaldehyde
Suitable for all skin types
Why Us?
(01)
Sebum Control
Reduces excess sebum, while keeping skin's barrier calm and balanced.
after
before/after
Deep Clean, No Dryness. Skin That Finally Breathes.
FRESH-AF is a purifying foaming cleanser, designed to life away oil, sweat, and impurities without stripping your skin’s natural moisture. It’s creamy foam formula calms irritation, balances sebum, and leaves skin soft, smooth, and visibly clearer.
Skin type
Oily, sensitive, or confused skin? This one gets you.
When to use
Cleanse after sleep, sweat, or scrolls.
Smells like
Nothing. Fragrance-free, because clean shouldn’t mean irritate.
Step by Step
Your go to routine
WHAT'S INSIDE, AND WHY IT WORKS
Everything that goes Into One Wash
White Lily
Rich in natural extracts that hydrate and brighten, it helps even out tone and leaves skin looking fresh, not dull.
RejuvenatesEvens Tone
Niacinamide
A proven active that regulates oil production and tightens the look of pores, helping control shine through the day.
BrighteningRefine Texture
Allantoin
A gentle skin-conditioning agent that soothes irritation and supports healing, keeping the cleanse comfortable even on sensitive skin.
Soothes RednessNon-Irritant
We have nothing to hide.
Every ingredient. Every percentage. No ‘proprietary blends,’ no ‘and more.’
Secondary Actives
Brightening agent
Blue Lotus Extract
W.W%: 0.2 Supplier: Vaible herbal
Soothing agent
White Lily Extract
W.W%: 0.2 Supplier: Vaible herbal
Soothing agent
Allantoin
W.W%: 0.2 Supplier: Wuhu wuhai biology energy
Brightening agent
Niacinamide
W.W%: 0.2 Supplier: Jubilant
Complete Formulation
Name of Ingredient
% W/W
Function
Supplier
Purified Water
48.26
Solvent
In-House
Myristic Acid
15
Cleansing agent
Godrej
Stearic Acid
7
Cleansing agent
Godrej
Glycerin
6
Humectant
Godrej
Sodium Methyl Cocoyl Taurate
6
Cleansing agent
Galaxy Surfactant
Name of Ingredient
% W/W
Function
Supplier
Potassium Hydroxide
4.8
Buffering agent
Qualikem
Acrylates Copolymer
3.5
Thickening agent
Azelis
Ethylene Glycol distearate
3
Thickening agent
Godrej
Propylene Glycol
2
Humectant
Avantor Performance Materials Pvt. Ltd.
Name of Ingredient
% W/W
Function
Supplier
Purified Water
48.26
Solvent
In-House
Myristic Acid
15
Cleansing agent
Godrej
Stearic Acid
7
Cleansing agent
Godrej
Glycerin
6
Humectant
Godrej
Sodium Methyl Cocoyl Taurate
6
Cleansing agent
Galaxy Surfactant
Potassium Hydroxide
4.8
Buffering agent
Qualikem
Acrylates Copolymer
3.5
Thickening agent
Azelis
Ethylene Glycol distearate
3
Thickening agent
Godrej
Propylene Glycol
2
Humectant
Avantor Performance Materials Pvt. Ltd.
*Other Ingredients (Less than 2%) - Glyceryl Stearate (and) PEG-100 Stearate, Phenoxyethanol (and) Ethylhexylglycerine, Fragrance, Glycyrrhiza Glabra (Licorice) Root Extract, Sodium Gluconate, Sodium Hydroxide, Sodium Cocoyl Isethionate, Polyquaternium-10
In Action
Frequently Asked Questions
What is Fresh AF?
A creamy foaming cleanser that deep-cleans without stripping, leaving skin soft, bright and glowy.
What skin type is it for?
All skin types — gentle enough for sensitive, effective enough for oily.
How often should I use it?
Morning and night.
How much do I use?
A small amount — it foams up, so a little goes a long way.
Will it dry out my skin?
No. It cleans without stripping, so skin feels soft, not tight.
Does it remove makeup and sunscreen?
Yes — it melts away makeup, sunscreen, oil and dirt.
Is it good for oily skin?
Yes. Niacinamide helps control oil — 63.1% less sebum in 15 minutes.
Is it good for dry skin?
Yes. 93% felt instantly hydrated, and it won't strip your skin.
Will it help with dullness?
Yes — 87% noticed brighter skin instantly, 98% by 14 days.
Does it foam a lot?
It starts creamy and works into a soft, cloud-like foam.
Is it a face wash or a makeup remover?
Both — it cleanses and removes makeup in one step.
Does it have a fragrance?
It has a light, fresh feel — patch test if you're fragrance-sensitive.
When will I see results?
Smoother, cleaner, brighter skin from the first wash; more by 14 days.
Can I use it twice a day?
Yes, morning and night.
What are the key ingredients?
Blue Lotus, White Lily, Niacinamide and Allantoin.
What does Niacinamide do here?
Controls oil and shine, and helps brighten skin.
Is it safe for teens?
Yes — dermatologically and clinically tested, non-irritant.
Is it safe for sensitive skin?
Yes — 100% reported no irritation, itching or burning. Patch test first.
Does it have sulphates or parabens?
No — free from sulphates, parabens, phthalates and formaldehyde.
Is it tested on animals?
No, it's absolutely cruelty-free.
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