Every ingredient. Every percentage. No 'proprietary blends,' no 'and more.' Just the full breakdown, so you know
exactly what's going on your skin, hair or body—and why.
...down to the last rupee.
From ingredients to packaging to production, we break it all down. No inflated markups, no mystery costs. Just
fair pricing for products that actually deliver.
Transparency = trust.
You deserve a brand you can trust.
We don't mess around when it comes to our ingredients.
We partner with people who get it—global experts who care about quality, ethics and full-on transparency.
Every ingredient we use is handpicked (not literally, but you get it) to meet gold-standard performance levels.
Our manufacturing partners are legit too.
Basically, we've done the homework so you don't have to. No fluff, no filler—just stuff that works, and
receipts to prove it.
What we spend to get product to you:
A teen-friendly guide
MRP revenue
This is the full price you see on the site — like, if someone pays ₹800.
Net revenue
What we actually keep from your order, after taxes and returns.
Payment gateway + COD charges
Card fees, UPI, cash-on-delivery nonsense... the apps take a cut.
Shipping, packaging, warehousing
We pack it nicely, store it, and ship it to your house. All that stuff costs money.
Discount & returns
The discounts we give. And also, some people return stuff. That's ~10% gone.
GST
This chunk goes straight to the government — nothing juicy here. Ever heard of taxes?
Cost of products
These are the ingredients — niacinamide, peptides, packaging... the actual stuff you're buying
By the time it's at your doorstep, we've already spent a chunk of what you paid. Our direct margin — that's
what we're left with after this — is about 38–44%.
Now what do we spend that margin on?
Marketing
Videos like this. Instagram. Snapchat. Content. Photographers. Video Editors. Talent.
Office rent
Where the Sammmmm team sits — innovating the best products for you
Salaries
We pay our team fairly. Designers, accountant, social media manager, customer support, operations, interns.
Tech, finance, legal
Website, payment systems, accountants, lawyers — boring but essential.
By the time it's at your doorstep, we've already spent a chunk of what you paid. Our direct margin — that's
what we're left with after this — is about 38–44%.
EBITDA.
It's the fancy way of saying: once we've paid for everything, what are we left with?
Year 1
We lost money. On purpose. We spent a lot to get things off the ground, and get us to you.
Year 2
Still running tight, but much better. Almost break-even. Slowly getting there.
🧚🏻
No 'pixie dusting.'
Just clinical strength.
'Pixie dusting' is when brands add just a touch of a trending ingredient—enough to list it, but not enough for
it to be effective. We don't do that.
Every ingredient we use is at a clinically studied, science-backed level. That means real results, not just
marketing hype. Because a sprinkle of the good stuff just doesn't cut it.
Radical transparency.
Because trust looks
good on you.
First time here?
Get ₹100 off your first order
Newbies only, you know what to do.
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